The beauty industry is finally catching up to what we've known from day one: more products don't mean better skin. Welcome to skinimalism—the 2026 movement toward fewer, more effective products that actually respect your skin's intelligence.
But here's the thing: we didn't wait for the trend. LG Apothecary was built on this principle before it had a name.
What Is Skinimalism?
Skinimalism is the rejection of 10-step routines, overhyped actives, and products that promise overnight miracles. It's about:
- Fewer products with higher-quality, regenerative ingredients
- Formulas designed for skin longevity, not quick fixes
- Radical transparency about what's actually in the bottle
- Supporting your skin barrier instead of stripping it down and rebuilding it daily
Sound familiar? It should. This is exactly how we've formulated every product since the beginning.
Why We Were Skinimalists Before It Was Cool
When everyone else was layering acids, retinols, and 12 different serums, we were asking a different question: What does skin actually need to thrive long-term?
The answer wasn't more. It was better.
Our Formula No. 71 Multi-Peptide + Copper Complex Serum is a perfect example. One serum. Multiple peptides working synergistically to support collagen production and skin resilience. No filler. No fluff. Just ingredients that work.
Same with our Formula No. 73 Squalane + Amino Complex Eye Serum—formulated specifically for the delicate eye area with exactly what it needs and nothing it doesn't.
The Problem with "More Is More" Skincare
For years, the industry convinced you that you needed:
- A different product for every concern
- Aggressive actives to "fix" your skin
- Constant product rotation to keep up with trends
The result? Compromised skin barriers, sensitivity, and a bathroom cabinet full of half-used products that didn't deliver.
Skinimalism flips that script. It's about working with your skin, not against it. It's about regenerative ingredients that support long-term vitality instead of short-term results that fade the moment you stop using the product.
How to Build a Skinimalist Routine
A true skinimalist routine focuses on three essentials:
1. Cleanse Without Stripping
Your cleanser should remove impurities without compromising your skin barrier. Our artisan cleansing bars—like Formula No. 97 Cranberry Orange or Formula No. 4 Eucalyptus Spearmint—are formulated to cleanse effectively while maintaining your skin's natural pH and moisture balance.
2. Treat with Intention
Choose one or two targeted treatments with regenerative ingredients. Our serums are designed to be layered or used solo—whatever your skin needs that day. No 10-step routine required.
3. Protect and Hydrate
Lock in moisture with a barrier-supporting formula like our Formula No. 72 Squalane + Amino Complex Moisturizer. Squalane mimics your skin's natural oils, while amino acids support long-term resilience.
The Bottom Line
Skinimalism isn't about doing less for the sake of minimalism. It's about doing better—choosing formulas that respect your skin's intelligence, support its natural functions, and deliver results that last.
We've been here all along. The industry is just now catching up.
Ready to simplify your routine without sacrificing results? Start with science-backed formulas designed for the long game, not the next trend.